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A week-long virtual summit to engage 1500 people across 11 time zones
We worked with a global, science-led biopharmaceutical business producing innovative medicines which are used by millions of patients worldwide. They have a bold ambition to deliver sustained growth through science-led innovation and accelerating its pipeline.
The company were delivering their largest transformation programme in a generation – embedding a new single ERP system. SMEs and stakeholders across the whole business had spent six months designing new global processes.
Celebrating a milestone
The team wanted to share the Global design outcomes with over 1,500 colleagues across 11 time zones in an engaging and interactive way. This had to be a virtual event – with technical content targeted at the right groups of colleagues.
The challenge
Our experienced change communication consultants created a highly engaging agenda across a variety of formats which enabled attendees to delve into the Design content at different levels, depending on their area of interest.
Expert partnership
Leading on agenda design
Management of all content development
Speaker preparation and coaching
Bringing expertise and value
Marlowe
in action
A dynamic blend of content
We created a mix of live and pre-prepared video content as well as in depth technical content for participants to review in their own time. Participants could also sign up to a mix of plenary and spotlight sessions as well as specialist clinics to address specific, technical questions.
Hearing the employee voice
All attendees could submit questions through the conferencing platform or live during Q&A sessions throughout the week.
Involving everyone
All content was recorded so people could view the content on play back – in their own time. The content was also re-used in subsequent engagement communications and programme training.
“It has been a well thought out and precisely planned summit. The information I have gathered has truly helped me to put various design decisions we have made into perspective.”
Impact
1500+
attendees
300+
questions asked
68
speakers
30+
hours of content created
94%
of attendees strongly advocate for the transformation programme
90%
of attendees understand the benefits the programme will deliver
Where next?
Working with you: find out more about our approach
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