Intelligent Change Management (ICM)
Coming Autumn 2026
ICM is our unique tool for transformation and change teams that shows you where change pressure is building - before delivery suffers.
It’s an AI‑enabled change intelligence platform that brings together impact, capacity, sentiment and portfolio‑level insight to reveal a source of truth for change across your organisation. It gives leaders a clear, evidence‑based view of what’s happening beneath the surface - so they can act early, protect delivery, and support people through transformation.
Most organisations can see the impact of a single programme. ICM shows the real story providing visibility across the whole organisation.
Designed around
human judgement.
Powered by intelligent analysis.
Built with experienced change practitioners
ICM has been shaped by Marlowe’s senior change consultants working alongside Greyfly.ai, specialists in AI-enabled project predictability.
Together, the team has designed a tool grounded in the practical realities of transformation: understanding impact, engaging stakeholders, assessing organisational response and making proportionate decisions about intervention.
Designed to support human judgement, not replace it
ICM is designed to support experienced change professionals, not replace them. As the tool is used, teams can review, amend or override AI-generated outputs, adding the organisational context, judgement and sensitivity that change work depends on. Those decisions are captured over time.
This creates a feedback loop that helps ICM build a better understanding of the organisation, while keeping people in control of the decisions and interventions that matter.
Build a clearer picture of the change ahead
Before implementation begins, change and transformation teams are often working with a plan that makes sense on paper, but there is a lot of work to be done to discover who will feel the change most, where capacity is already stretched, and what support will be needed for the organisation to absorb it well.
ICM dramatically speeds up the development of:
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Change strategy
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Stakeholder mapping
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Impact assessment
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Change action planning
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Sponsor reporting
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Project and portfolio level dashboards
This frees up time to move change forwards with the people impacted the most.
See the combined impact across the organisation
Risk becomes harder to see when the same functions, markets, locations or stakeholder groups are affected by several changes at once. ICM brings project-level stakeholder and impact analysis together to show where change is concentrated and where competing demands may be emerging.
See:
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Which stakeholder groups are most affected
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Where multiple programmes overlap
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Which functions, regions or teams may be carrying the greatest change load
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Where additional investigation or support may be needed
Understand capacity and sentiment, not only readiness
People may understand a change but still lack the time, willingness, support, or confidence to absorb it successfully.
ICM helps teams build a more complete view of the people factors that positively and negatively impact successful change, drawing together indicators of:
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Sentiment and engagement
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Change capacity
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Readiness
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Confidence to proceed with the plan
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Emerging fatigue or resistance
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Likely adoption barriers
Bring evidence together for better decisions
Change decisions are often shaped by dispersed information: programme plans, stakeholder analysis, impact assessments, feedback, engagement indicators and local insight.
ICM creates a shared view of what is changing, who is affected, and what to do about it.
Turn insight into practical intervention
Insight is only useful if it helps teams make better choices about what to do next.
ICM connects stakeholder needs, organisational impacts and emerging risks to practical change action planning, helping teams consider where to:
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Strengthen communications and engagement
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Provide targeted support
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Build leadership or manager capability
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Review sequencing or timing
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Escalate capacity or delivery risk
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Focus intervention where it will matter most
Support portfolio-level judgement
Programme reporting can show whether individual initiatives are progressing. It does not always show whether the organisation can absorb the total change being asked of it.
ICM gives transformation leaders a portfolio-level view of change pressure, helping inform decisions on prioritisation, sequencing, support and risk.
A clearer view of:
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Where change is colliding
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Where capacity is stretched
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Where capability may need strengthening
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Which interventions should be prioritised
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Where delivery confidence may need to be challenged
See where ICM could support your transformation
Discover how it could help your team understand cumulative change impact, anticipate organisational pressure and make better-informed decisions across projects and portfolios.
For more information, to request a demonstration or to sign up as an early adopter, register your interest below.